Our story

Athlete-run food brand for mindful consumers ready to conquer the world by eating with purpose knowing the why's, what's and how's of your food

  • What we believe 

  • Eat with purpose

  • BeeYond

"Food is wellness"

Consistent nutrition is key to great health(every single day) and this can be achieved by snacking mindfully. Our products contains superfoods, nuts and adaptogens which contributes significantly to the nutrient consumption through diet

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As tennis players we are super conscious of what we put into our bodies, as we need only the best to be in our bodies, this mindfulness and inclination led us to search. Every ingredient is sourced carefully but also processed mindfully.

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Empowering athletes, fueling dreams, and making a positive impact — supporting those who go the extra mile in every aspect of life. Our Champions conquering all around the world!

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Our 2023 in a nutshell!


customers who we are grateful for


moms feel our bars and nut butters are a great way to add nutrition to their kids meal


mindfully curated products 

to choose from 


mindful decisions made by 

our beloved customers

Words that matter

Our heartfelt appreciation for all the love and support from our customers

Most Loved

Our bestsellers truly deserve a separate section

Bars with benefits!

no strings attached

Absolutely no added sugar 

Bars that fuel, not fill

Bars for all age

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Eat with purpose!

Choose what your body needs!