We are athletes.
SAFE BEE is an athlete-run food brand co-founded by Nidhitra Rajmohan and Krithik Maknur for mindful consumers ready to conquer the world by eating with purpose
Eat with purpose
As tennis players we are super conscious of what we put into our bodies, as we need only the best to be in our bodies, this mindfulness and inclination led us to search. Every ingredient is sourced carefully but also processed mindfully.
Food is wellness
Consistent nutrition is key to great health(every single day) and this can be achieved by snacking mindfully. Our products contains superfoods, nuts and adaptogens which contributes significantly to the nutrient consumption through diet.
ABOUT THE FOUNDERS
For those who know me well, it's no secret - I find pure joy in mindful eating!
Hello there, I'm Nidhitra Rajmohan, one of the co-founders of Safe Bee, and I'm thrilled to share a little piece of my journey with you.
The world of professional tennis, where every move counts, gave me the opportunity to learn the art of mindfulness. My journey toward becoming a mindful consumer began early, at the age of 15. Back then, I became super aware of what goes into my body, and this awareness ignited a deep passion within me.
Professional Tennis Player
ITF Top 400
Founder of Lime Water
This passion guided my educational path, leading me to pursue a triple major in Biochemistry, Biotechnology, and Chemistry during my undergrad. I was always fascinated by the beauty of interdisciplinary learning, which mirrored the versatile nature of my tennis career. It's funny how one passion can seamlessly blend into another.
My love for tennis instilled in me a profound appreciation for mindful eating, pushing me further down the path of understanding what we put into our bodies. It became clear that my educational journey in biological sciences would ultimately lead me to a purpose greater than myself.
And that's how Safe Bee came to be. Like Steve Jobs once wisely said, "You can't connect the dots looking forward; you can only connect them looking backward." As I stand here today, talking to you, I see those dots connecting, and I couldn't be more excited about the journey ahead!
Khelo India University Gold Medalist
MSc in Nano science*, BSc in Bio Technology, Bio Chemistry and Chemistry
AN UNEXPECTED JOURNEY
Hello I am Krithik Maknur Shivaram, Co founder of SAFE BEE.
As I look back, I realize that my journey to co-founding SAFE BEE was just an unexpected journey. I was six years old when I was first thrown into into the pool, and from that moment on, I carried with me an unwavering attitude of facing any challenges that came my way. My dedication to swimming was evident in the countless hours I spent in the water. I may not have fully grasped it at the time, but these early experiences taught me valuable lessons about discipline, perseverance, and the importance of a healthy lifestyle.
I dedicated myself entirely to honing my tennis skills. I trained relentlessly, pushing myself to the limits of physical and mental endurance. However, despite my unwavering commitment, the desired results remained elusive. It was during these years that I learned some of the most profound lessons of my life.
I had been so fixated on success and achieving my goal that I had forgotten to enjoy the journey itself. This realization marked a turning point in my life. It was during a moment of reflection that an unexpected friendship began to shape the idea of SAFE BEE.
Failed Professional Tennis Player & Swimmer
Bachelors in Business Administration*,
What started as a lockdown venture inside a house soon shaped into a full fledged manufacturing unit in Coimbatore. A single product lead to more than 60 products in a year and half. . We were sure about it because we both were passionate and dedicated towards the journey.
My journey from a young boy thrown into the pool to face his fears, to a failed tennis pro, and now to the co-founder of SAFE BEE, was a transformational and unexpected one. It taught me that success is not solely defined by external achievements but also by the joy, growth, and fulfillment found in the journey itself. I am grateful for these valuable lessons that have shaped me into who I am today.